The entertainment industry has undergone significant changes in the past decade, with a shift in how content is created and consumed. Directors Joe and Anthony Russo, known for their work on films like Avengers: Endgame and The Electric State, predict a major transformation in “linear visual storytelling” as Generation Z becomes the primary audience for media.
In a recent interview with The Hollywood Reporter, Joe Russo highlighted the current transitional phase in visual storytelling. He emphasized that the preferences of Gen Z, who have a different consumption model than previous generations, will shape the future of entertainment. The Russos foresee a shift towards projects that combine gaming elements with traditional storytelling formats for a more immersive experience.
To adapt to these changing trends, the Russos are exploring new approaches in their projects. For instance, their upcoming film, The Electric State, will be accompanied by a companion game, catering to a more interactive audience. Additionally, they are open to the idea of developing video games based on their upcoming Marvel movies, Avengers: Doomsday and Secret Wars, further blurring the lines between gaming and linear storytelling.
The evolving landscape of entertainment is evident in initiatives like ZA/UM’s re-imagining of Disco Elysium for mobile platforms. The studio aims to make the game more accessible to Gen Z by redesigning it for smartphones, featuring vertical gameplay, 360-degree scenes, and enhanced audio for a more engaging experience.
As the industry continues to evolve, the integration of gaming elements and immersive storytelling is expected to shape the future of entertainment, catering to the preferences of a new generation of consumers.
