Paris Saint-Germain (PSG) is amplifying its connection with younger generations through its debut on Roblox with an innovative and immersive experience, Paris Saint-Germain OBBY. This virtual universe offers fans an engaging adventure set against the vibrant backdrop of Paris, combining gaming, exploration, and interaction.
A Dynamic Experience for Fans
PSG Obby introduces players to a hub inspired by the iconic city of Paris, featuring two thrilling gaming levels that promise an unforgettable adventure. Designed for interactivity and creativity, the experience includes:
- Weekly Rewards: Players can earn exclusive free UGC (User-Generated Content) items as they progress through the adventure.
- Community Engagement: Participants can take part in interactive surveys to vote on upcoming UGC items and share opinions on themes related to PSG’s universe.
This fusion of Parisian culture and PSG’s pioneering spirit highlights the club’s ability to engage fans in a unique way.
Strategic Collaboration for Unmatched Creativity
Fabien Allègre, PSG’s Chief Brand Officer, expressed excitement about this groundbreaking initiative:
“We took the time to observe and join forces with the ideal creative team to treat our fans to a unique experience on Paris Saint-Germain OBBY. This initiative is the start of a new adventure on Roblox, and we are excited to receive the users’ feedback about this project, which goes hand-in-hand with the launch of our new collection.”
Aida Andersson, Executive Vice-President at The Gang, the creative team behind the project, added:
“The Gang is committed to pushing boundaries through innovative brand activations. With Paris Saint-Germain, we’ve worked to create a next-gen experience that blends athletic culture, luxury fashion, and digital self-expression. The club enters the platform with unmatched confidence and vision.”
Limited-Time Opportunity to Explore PSG Obby
The Paris Saint-Germain OBBY will be available for free on Roblox for four weeks starting January 10, 2025. Accessible to all Roblox users, this initiative marks the beginning of PSG’s exploration into digital experiences, with plans for future expansions on the platform.
PSG: Pioneering Digital Frontiers
Through this initiative, PSG continues to cement its status as a visionary club. By embracing platforms like Roblox, the club demonstrates its commitment to engaging with younger generations, staying at the forefront of digital innovation and cultivating a vibrant global fan community.
Stay tuned for more updates as PSG continues to shape the future of virtual engagement.
Explore PSG Obby on Roblox
Don’t miss your chance to dive into the Paris-inspired adventure. Available for free from January 10, 2025, for a limited time!
